The Alpe-Adria Fair represents a key meeting point for tourism professionals, destinations, and visitors seeking inspiration for travel and leisure. It brings together diverse experiences, equipment, and ideas in one place, offering direct access to authentic destinations and contemporary travel trends.
GR Ljubljana Congress & Convention Centre
Established in 1991
More than 350 tourism providers
More than 22,000 visitors
The Alpe-Adria Fair addresses a broad audience—from active travellers and camping enthusiasts to families and professionals exploring new tourism concepts. It presents destinations, accommodation options, and experiences alongside equipment for camping, caravanning, and outdoor activities.
The offer highlights active leisure, nature-based tourism, and authentic local experiences, with a strong focus on sustainability, cultural heritage, and gastronomy.
The fair creates a dynamic and vibrant environment across the venue, combining indoor exhibition halls with outdoor presentation areas. Outdoor areas feature over 50 tents, while an increasing number of motorhomes, caravans, and leisure vehicles enhance the experiential aspect of the event.
The event brings together over 350 exhibitors, enabling visitors to explore destinations, compare offers, and engage directly with tourism providers. A particularly strong local presence is reflected through more than 150 Slovenian tourism organisations, associations, and destinations. A key feature is the strong experiential component, combining destination presentations with equipment showcases and live programme elements.
A free shuttle service between P+R Stožice and the venue supports sustainable mobility and improves accessibility, contributing to reduced traffic impact during the event.
The fair strengthens its international dimension through a highlighted partner country. In 2026 Croatia presented a comprehensive showcase of its tourism offer, including active experiences, cultural heritage, and gastronomy, further enriched by daily live presentations and tastings.
Camping and caravanning represent a central part of the fair, featuring a wide range of motorhomes, caravans, and outdoor equipment. Visitors gain direct insight into vehicle interiors, comfort levels, and the latest innovations, complemented by a dedicated camping village presenting diverse tent solutions and outdoor gear.
The fair also serves as a platform for recognising excellence in tourism through the international Jakob Award, highlighting innovation, quality, and sustainability. The introduction of the Young Jakob award further supports new ideas and emerging talent in tourism development.
A rich accompanying programme of travel talks, expert discussions, and live presentations enhances the overall experience. The programme connects industry insights with visitor inspiration, offering practical knowledge, trends, and first-hand stories from diverse destinations.
